Snapshot has finally launched

Hello friends,

I’ve been putting off writing this for a while — for a year, probably. I even put it off three times last week.

This week, though I feel inspired, I’ve been at an event called MAD//Fest. I was chairing two stages on different days: the Creator Economy Stage, and the Female Leader’s Club Stage.

On my day “off”-stage, I listened to a talk from Nir Wegrzyn, who essentially said that everyone knows how Nike makes them feel and no one knows how Pepsi makes them feel.

It’s true, right? Pepsi doesn't make people feel anything. It made me reflect. Aperture gives me so many feels and I want that for you too. It’s mushy.

So here I am, it’s me. Direct in your inbox. I’m ready. I remember the nerves I had when I started posting properly on LinkedIn, it’s kind of like that. And, yet somehow more personal and somehow more exciting.

The next few emails I have planned for you are gonna be 👌. They detail how we reduced CPA for one app by 75%; customer psychology; tips & tricks on Meta, real case studies, interviews, and videos.

I know a lot of you reading this personally (hello) so if there’s anything you’d like to hear about, I wanna know. 

Tell me, and I’ll write it. 

Have a lovely weekend (I’m going to see Shania Twain), 

Hannah

P.S. Share this with someone if Pepsi makes you feel empty.